# Task 1 — Week 1: Prime → Film → Dial → IG

**Brief date:** Sunday, April 19, 2026
**Start date:** Monday, April 20, 2026
**Due date:** Friday, April 24, 2026, 1:30 PM Pacific
**Your daily window:** 9:00 AM – 1:30 PM Pacific (4.5 hrs/day, Mon-Fri). You leave for your other job at 1:30pm. Everything fits in that window.
**Pre-work priming block:** 8:40 AM – 9:00 AM (off-clock, 20 min — optional but highly recommended)
**Estimated time:** 16–20 billable hours across the week
**Billing code:** Toggl → Project: "Week 1"

---

## 🟡 MONDAY MORNING — YOUR FIRST HOUR, CLOCK-BY-CLOCK

> read this one section if you read nothing else. exact moves, exact times. no decisions required — just execute.

| clock | action | where |
|-------|--------|-------|
| **8:40–9:00** | priming ritual (section 3) — off-clock, optional but builds the day | your room |
| **9:00 sharp** | Toggl ON → Admin project → "Day 1 start" | toggl.com |
| **9:00–9:02** | post "🟢 online, day 1, let's fucking go" in discord `#jessica-brief` | discord |
| **9:02–9:15** | IG morning block → post today's scheduled content + caption (sabino drops in discord), reshare to stories, reply to any DMs | @rivven.ai |
| **9:15–9:18** | open rivven.ai/jessica.html → top of page → click **"🎯 Pick My 5 Monday Practice"** | this kit |
| **9:18–9:20** | scan the 5 hooks appearing in the table. confirm you know each opener. | this kit |
| **9:20–9:45** | **DIAL THEM — 5 practice calls.** click "Find + Dial →" per row. dial. log. next. | phone + tracker |
| **9:45–9:50** | water, stretch, post practice debrief (5-line template in section 5) in `#jessica-brief` | discord |
| **9:50–10:00** | set up filming space — window light, prop phone, water ready | your room |
| **10:00–10:30** | filming: sabino joins discord voice → walk through scripts → first take coaching | discord voice |
| **10:30–12:30** | solo filming — 5 videos, 3 takes each | phone |
| **12:30–1:00** | review + upload to Drive + DM sabino | phone + discord |
| **1:00–1:20** | EOD log + discord summary | discord |
| **1:30** | leave for your other job. day 1 done. 🟡 | — |

**Rule for Day 1:** if anything breaks or confuses you, DM sabino in `#jessica-brief` and move to the next thing. do not sit stuck.

---

## ⚠️ IF YOU GET STUCK — DECISION TREE

hit a blocker? follow this in order. takes 60 seconds.

1. **CHECK THIS KIT FIRST** (press `/` and search the term). 80% of answers are here.
2. **CHECK THE SALES SCRIPTS** on the call sheet (pain hook + PCAT + objections inline in section 7). 15% of answers are there.
3. **STILL STUCK AFTER 5 MINUTES** → drop this template in `#jessica-brief`:
   ```
   🚨 blocked
   what: [what you're trying to do]
   tried: [what you already tried]
   need: [specific answer or 2-option question for sabino]
   while waiting i'm working on: [next task you'll pick up]
   ```
4. **DO NOT guess** on: pricing, scope, contract terms, what to say to a live prospect mid-call (leave call if needed, DM, come back).
5. **DO guess** on: tool issues, formatting, which lead to dial next, minor wording tweaks. Guess + log what you did so sabino can correct if wrong.

**Never sit silent for 30 minutes.** Silence = you forgot we're on a clock. Always be moving ONE thing forward, even if the thing you planned is blocked.

---

## 1. THE WHY

welcome to week 1. you're doing four things this week — priming (before you start each day), filming (monday), dialing (all week with monday warm-ups), and running rivven's instagram (daily). all four feed the same engine: turning strangers into paying clients.

i run rivven — an ai + marketing agency for local service businesses in LA. the engine that turns zero into revenue is two loops: (a) outbound sales calls that book discovery meetings, and (b) inbound content that builds brand + pulls warm leads in. i've personally closed websites and an active paying client (trippy blendz — the barbershop, ongoing). the offer works. now we scale the two loops.

the constraint isn't whether i can close. the constraint is volume of conversations + volume of content. i'm already maxed at freight + delivery + closing, so you take the volume layer.

**claude** (my ai system) handles the heavy lifting — scrapes google maps + instagram, applies a 5-filter qualification check, enriches each lead with owner name, pain signal, ig handle, website. what you get delivered monday 9am is a pre-qualified call sheet. no manual research.

**you** do the human parts claude can't:
- dial the phone, run the script, handle objections, book meetings
- film yourself on camera reading rivven scripts (5 short videos monday)
- post + engage on @rivven.ai all week

every dial, every video, every IG reply is forward motion. dad's TRX is on the clock.

---

## 2. THE OUTCOME — 4 Workstreams, 1 Goal

by friday april 24, 1:30 PM pacific — all four must be complete:

### Workstream A — Content (Monday 10am-1pm)
- [ ] **5 short-form rivven videos filmed** (TikTok/Reels format, 30–60 sec each)
- [ ] all 5 raw files uploaded to Drive, best takes renamed `_FINAL`
- [ ] DM posted in discord `#jessica-brief` when done

### Workstream B — Sales Dialing (Mon practice + Tue-Fri full blocks)
- [ ] **5 practice dials Monday 9:15-9:45 AM** (low pressure — just get used to the opener)
- [ ] **55+ dials total Tue-Fri** (power block 9:30-12:30 each day)
- [ ] every call logged in tracker with outcome (no blanks)
- [ ] **at least 2 discovery meetings booked** for week of Apr 28
- [ ] friday EOD summary in discord

### Workstream C — Instagram @rivven.ai (daily Mon-Fri)
- [ ] **5 feed posts** published (one per workday)
- [ ] **10+ daily stories** across the week (2-3/day)
- [ ] **DMs + comments answered within 4 hours** during your 9-1:30 window
- [ ] warm inbound leads flagged in discord

### Workstream D — Daily Mental Priming (before each workday)
- [ ] **20-min priming ritual at 8:40-9:00 AM** Mon-Fri (off-clock, optional but strongly encouraged)
- [ ] tracked with honesty — "did it" or "skipped it" in your EOD

**"Done" = all four workstreams hit. Partial credit is not credit.**

### Bonuses (ON TOP of hourly) — revenue-based only
- 5+ meetings booked this week: **+$100**
- 10+ meetings booked: **+$250**
- 1st inbound DM that converts to a paying client: **+$300**

no bonuses for views, followers, or impressions. those are vanity. bonuses pay out when we make money.

---

## 3. WORKSTREAM D — The Daily Priming Ritual (8:40–9:00 AM)

> read this section FIRST. everything else works better if you show up primed. sales is 70% state of mind.

### Why a priming block

the difference between a dial that books a meeting and a dial that dies in 10 seconds is almost never the script — it's the ENERGY behind the script. if you're half-awake, low-confidence, or doom-scrolling right before you dial, the prospect feels it in the first 3 seconds and they're gone.

this 20-min ritual is borrowed from sales pros who dial cold daily: jeremy miner, chris voss, grant cardone, hormozi-style founder-sellers. blended into one tight block that fits your morning.

**rule: this block is OFF-CLOCK.** toggl stays off. it's pre-work, not billable. but without it you will feel the difference on the calls by wednesday.

### The full 20-minute block

**Phase 1 — Physical Priming (5 min, 8:40-8:45)**

1. **Stand up and move.** 20 jumping jacks → 10 pushups → stretch your neck side-to-side for 20 seconds. Heart rate slightly elevated = oxygen to brain = voice will land with confidence.
2. **3 deep breaths, box-breathing style:** inhale 4 seconds through nose → hold 4 seconds → exhale 6 seconds through mouth → hold 2 → repeat 3 times. Calms the nervous system. Prevents the "scared on the first call" wobble.
3. **Power pose for 30 seconds.** Stand tall, feet shoulder-width, hands on hips, chest up. Yes it feels dumb. Science says it lowers cortisol. Do it anyway.

**Phase 2 — Voice Warm-Up (5 min, 8:45-8:50)**

your voice is your only weapon on the phone. a cold voice reads as low-confidence. warm it up.

1. **Humming up and down your vocal range** for 60 seconds. Sounds like: "mmmmmmm" from low to high and back. Opens the airways.
2. **Tongue twisters, 3x each out loud:**
   - "red leather, yellow leather"
   - "unique New York"
   - "she sells seashells by the seashore"
   - "peter piper picked a peck of pickled peppers"
3. **Read the opener out loud 3 times** with progressively more energy — first time quiet, second time conversational, third time like you actually believe it (because you will by rep 3).

   > "Hey — is this (owner name)? Hi, (first name), this is Jessica from Rivven. I'll be quick — I'm calling because I was on your (business type)'s Google profile and noticed (specific pain signal from the sheet). I work with a couple other (same business type) in LA who had the exact same thing and we fixed it in a week. Not trying to sell you anything on this call — I just wanted to ask: what do you currently have in place for (pain area)?"

**Phase 3 — Mental Priming (5 min, 8:50-8:55)**

1. **Read the mission paragraph out loud once.** (section 10 of this kit, or the one below.)
   > "I'm working with sabino to build rivven into a real company. my first hire of many. every meeting i book brings his dad closer to his truck. every video i film gets someone to DM us. this is not a call center job. this is the frontline of a family mission. let's fucking go."

2. **Review yesterday's "hardest objection."** Look at your tracker from the previous day. Pick the one objection that threw you. Say the correct response out loud 3 times. (Monday you skip this since there's no yesterday.)

3. **Identity statement (Hormozi move).** Say out loud, first person: **"I'm someone who books discovery meetings for a living. Every dial is data, not identity. A 'no' just means 'not right now.' I show up, execute the script, log the outcome, next call."**

**Phase 4 — Energy Anchor (3 min, 8:55-8:58)**

1. **Put on ONE hype song of your choice** (whatever actually gets you going — kendrick, bad bunny, fifty cent, whatever). Not a chill song. Not background music. A song that makes you feel like you can conquer the day.
2. **Do NOT scroll your phone during this song.** Eyes closed or looking out the window. Let the energy build. 3 minutes of this is worth 30 minutes of caffeine.

**Phase 5 — Logistics Check (2 min, 8:58-9:00)**

1. open your phone: battery above 40%? on silent? great.
2. open the command center OR this kit on your computer — resume where you left off
3. open the call tracker sheet (or HTML tracker)
4. grab water + headset
5. take one deep breath, smile, say out loud: "let's go." — and hit the start of your billable day at 9:00 sharp.

### If you're running late OR don't have 20 min

**minimum viable version (5 min):**
1. 20 jumping jacks (physical)
2. Opener read 3x loud (voice + script)
3. Identity statement + "let's go" out loud (mental)

skipping priming entirely will cost you reps. never skip 3 days in a row.

### How I'll know you're priming

i won't check. it's on the honor system. but by wednesday i will FEEL it on the calls — the ones who prime sound different. the ones who don't sound flat. that's the only accountability.

---

## 4. WORKSTREAM A — Monday Filming Session

### When
monday april 20, **10:00 AM – 1:00 PM pacific** (3 hours, fits before your 1:30 departure).
sabino joins 10:00-10:30 for script review + gear setup, then you film solo 10:30-12:30, upload + log 12:30-1:00.

### The Mission
film 5 short-form videos (30-60 sec each) for @rivven.ai instagram + tiktok. i wrote every script below word-for-word. your only job is to practice each one 2-3 times out loud, then execute. no improv needed. you're not writing — you're delivering.

### Setup (before you hit record — 30 min total at 10:00-10:30)

**gear checklist:**
- [ ] your iphone (rear camera is sharper than front — always use rear)
- [ ] phone stand or prop it on books / a mug stack — hands-free, eye-level
- [ ] window light (sit FACING the window — never back to it)
- [ ] quiet room (no fans, ACs, traffic — pause for 30 sec, listen, then shoot)
- [ ] solid neutral shirt (black, grey, white, or rivven-branded if you have it — NO logos or busy patterns)
- [ ] water bottle (sip between takes, your mouth dries out after 5 takes)
- [ ] phone in **portrait orientation** (vertical / 9:16 — for reels and tiktok)
- [ ] use iPhone's native camera app OR capcut (capcut has a built-in teleprompter if you want one — paste the script, it scrolls)

**pre-shoot warm-up (5 min):**
- read all 5 scripts out loud once — just to warm up your voice and feel the flow
- pick the one you feel MOST comfortable with. film that one first. builds confidence.
- do 10 jumping jacks or pushups right before the first take. energy transfers.

**universal delivery rules (apply to every video):**
- **smile on the opening line.** even if you can't see yourself, smile — it changes your voice.
- **speak ~15% slower than natural conversation.** on camera, natural pace sounds rushed.
- **pause for 1 second after the hook, 1 second at punchlines.** gives the viewer time to absorb.
- **look directly into the lens** (the tiny dot at the top of your phone). not the screen. the LENS. this is the #1 thing new creators get wrong.
- **record 3 takes per video minimum.** the 2nd or 3rd take is almost always best — first is warm-up.
- **if you flub a line, keep rolling and say it again.** sabino edits out the flub. stopping kills energy.

---

### VIDEO 1 — "3 things every LA barbershop is getting wrong on google"
**hook type:** educational · **length target:** 45-55 seconds · **tone:** punchy, confident, insider info

**SCRIPT (verbatim, memorize or use teleprompter):**

> [smile, look straight into lens]
> "if you own a barbershop in LA — i've looked at probably 50 of your google profiles this week. 3 things keep killing it for you.
>
> [hold up 1 finger]
> one — your booking link. it's missing, broken, or it goes to a facebook page that doesn't work on mobile. that's money walking out the door.
>
> [hold up 2 fingers]
> two — your photos look like they were taken in 2019. you need fresh photos every single month. real cuts. not stock shots.
>
> [hold up 3 fingers]
> three — you have zero recent reviews. 80 reviews total, but the last one was 8 months ago. google reads that as dead.
>
> [lower hand, pause 1 second, look dead into the lens]
> fix those three and you're 30% ahead of every shop in your zip code.
>
> [smile, soft close]
> i run rivven. DM if you want the full audit. it's free."

**practice tip:** the three-finger counting is the move. practice holding them up WHILE talking, not after. it's visual — viewers remember the hand motion.
**takes:** 3. vary energy level — take 1 neutral, take 2 slightly more hyped, take 3 slower/serious. pick what feels right.

---

### VIDEO 2 — "i audited 10 small businesses in LA — here's what i found"
**hook type:** storytime · **length target:** 50-60 seconds · **tone:** genuine, slightly shocked, conversational

**SCRIPT:**

> [casual, like you just sat down to tell someone]
> "i audited 10 small businesses in LA this week. barbershops, salons, detailers, one med spa. here's what shocked me.
>
> [pause]
> nine out of ten had a website that doesn't work on mobile. like the booking button was cut off. contact form didn't submit. images took 14 seconds to load.
>
> [slight head shake]
> these are businesses doing 300 to 800 thousand a year. losing customers the second someone pulls up their site on a phone.
>
> [pause, emphasize]
> the wildest part — six of them had no idea. they hadn't opened their own website on their phone in over a year.
>
> [look dead into lens, serious tone]
> if you own a business — pull up your own site on your phone. right now. test the booking. test the contact form.
>
> [soften, smile]
> or DM me and i'll do it for you. free audit. fifteen minutes."

**practice tip:** "six of them had no idea" should sound like real surprise, not reading a line. say it out loud three times until your reaction feels real.
**takes:** 3. experiment with saying "nine out of ten" with disgust OR genuine surprise. pick whichever feels more you.

---

### VIDEO 3 — "why 99% of AI agencies will fail in 2026"
**hook type:** hot take · **length target:** 45-55 seconds · **tone:** confident, almost cocky, grounded

**SCRIPT:**

> [direct, confident, NO smile on opener]
> "99% of AI agencies in 2026 will be dead by next year. here's why.
>
> [pause]
> they're selling AI like it's magic. 'we'll automate your whole business with chatGPT.' clients hear it, they think the AI is the product.
>
> [emphatic]
> the AI is NOT the product. the result is the product. more customers. more bookings. more revenue. nobody cares if it's AI or a guy named Dave in the back room.
>
> [pause]
> the agencies winning right now aren't selling AI. they're selling outcomes. AI is just the tool.
>
> [direct gesture — emphasis]
> if you run an AI agency — stop pitching the technology. start pitching the result your client actually wants.
>
> [now smile slightly, soft close]
> i run rivven. we use AI heavily. but we sell outcomes. that's the whole difference."

**practice tip:** ONLY video where you don't smile on opener. serious face = matches the "hot take" energy. smile at the VERY end when you pivot to rivven.
**takes:** 3-4. try one standing, one sitting. standing usually brings more energy.

---

### VIDEO 4 — "the one small fix that can add 40 bookings a month to a barbershop"
**hook type:** case study · **length target:** 50-60 seconds · **tone:** excited, leaning forward, sharing a secret

**SCRIPT:**

> [leaning into camera slightly, like you're about to share something]
> "i'm running a test right now with a barbershop in LA. one tiny change. watch this.
>
> [pause]
> their website had a booking button — but it linked to a 2019 booksy page. half the time it errored out. half the time people just gave up.
>
> [beat]
> we fixed the booking flow. new calendar. works on phone in two taps. literally nothing else changed.
>
> [emphasize the numbers]
> projected result — 40+ extra bookings a month. at 35 bucks a cut, that's 1,400 in revenue the shop was leaving on the table every single month.
>
> [pause, serious tone]
> sometimes it's not about running ads. or rebuilding your whole site. sometimes it's one button.
>
> [smile, soft close]
> i run rivven. we find these gaps for local shops in LA. DM if you want to know what's leaking on yours."

**practice tip:** "two taps" — hold up two fingers when you say it. gestures on specific numbers = huge retention. slow down on "1,400 in revenue" — make the number land.
**takes:** 3. vary "leaning in" — some shots leaning, some pulled back. sabino picks the best frames.

---

### VIDEO 5 — "the cold call opener that works 80% of the time"
**hook type:** educational (tactical) · **length target:** 55-65 seconds · **tone:** teacher, helping a younger salesperson

**SCRIPT:**

> [direct, slightly leaning in, sharing a pro tip]
> "i've made probably 2,000 cold calls to local businesses. this opener works 80% of the time. take it, use it, thank me later.
>
> [pause — slow down, deliver the line clearly]
> 'hey, is this (owner name)? hi (first name), this is (your name). i'll be quick — i was on your (business type)'s google profile and noticed (one specific thing). not trying to sell you anything, just wanted to ask — what do you currently have in place for (that thing)?'
>
> [back to normal pace, breaking it down]
> why it works. one — you use their name. two — you called out something specific on their profile, not a generic pitch. three — 'i'll be quick' disarms them instantly. four — you end on a question, not a pitch.
>
> [emphasize]
> the goal of the first call is NEVER to sell. it's to diagnose a problem. if you lead with a pitch, you're dead.
>
> [smile, close]
> i run rivven. want the full objection-handling playbook for when this opener lands? DM me."

**practice tip:** the script-inside-a-script (the actual cold call line) must feel NATURAL, not robotic. practice saying the whole opener out loud 5 times before filming.
**takes:** 4 minimum. this is the longest video, easiest to stumble on. middle section is make or break.

---

### DELIVERY WORKFLOW (after you film all 5)

**12:30-12:45 — review on your phone:**
- watch each video back at least once
- pick your BEST take per video (usually take 2 or 3)
- rename the best take: `01_google_mistakes_FINAL.mp4`, `02_audit_storytime_FINAL.mp4`, etc.
- keep other takes in a subfolder called `extras/` in case sabino wants alternates

**12:45-1:00 — upload + log:**
- open google drive on your phone
- navigate to the folder sabino sets up: **"Rivven — Jessica" → 05_Content → raw → week1**
- upload all `_FINAL` files + the `extras/` folder
- wait for upload green checkmarks
- DM sabino in discord `#jessica-brief`:
  ```
  ✅ 5 videos uploaded to Drive raw/week1/
  FINAL takes flagged. extras in subfolder.
  self-assessment: [video X] felt best. [video Y] i'd re-shoot if time.
  any notes?
  ```

### If Something Goes Wrong

| issue | fix |
|-------|-----|
| script doesn't feel natural on video 3 after 5 takes | skip it. move on. come back at the end if time. |
| bad lighting mid-shoot (cloud, shadow) | pause, move to a different window, resume. don't shoot in bad light. |
| you flub the same line 3 takes in a row | memorize that ONE sentence, walk around the room, come back. |
| you run out of time (1pm hits, only 3 done) | upload what you have. DM sabino. film the rest tuesday morning. no stress. |
| audio sounds muffled in playback | stop. check if phone mic is covered by case or finger. fix it. re-shoot. |

### Billable Time
- 10:00-10:30: setup + prep with sabino (30 min)
- 10:30-12:30: filming all 5 videos (2 hrs)
- 12:30-1:00: review, rename, upload (30 min)
- **total: 3.0 hrs billable**

---

## 5. WORKSTREAM B — Sales Dialing

### Mental model (read this ONCE before monday)

sabino's rule #1: **sales is 70% state of mind, 30% script.** the priming block handles state of mind. the script below handles the 30%. the person who can run a decent script in an excellent state beats the person with a perfect script in a bad state — every single time.

sabino's rule #2: **the goal of call #1 is NEVER to sell. it's to book a meeting.** if you try to sell on the phone you'll fail 95% of the time. if you try to BOOK a 15-min zoom with sabino, you'll succeed 25-40% of the time when the lead is qualified.

sabino's rule #3 (from his 10 principles): **80/20 listening.** listen 80%, talk 20%. the PCAT flow below is designed to make THEM talk. your job is to ask, shut up, take notes, redirect.

---

### Monday 9:15–9:45 AM — Your 5 Practice Dials

this is your soft launch. 5 low-stakes dials so you can feel the opener in your mouth before Tuesday's real power block. the pressure is OFF — you do NOT need to book a meeting from these. you just need to **execute the opener 5 times to a real prospect** so it becomes muscle memory.

**Step-by-step:**

1. **9:15 AM — finish priming** (if you did 8:40-9:00), take one deep breath, stand up, headset on
2. **9:15-9:18 — open rivven.ai/jessica.html** → scroll to the top "🎯 Your Master Call Sheet" section → click the gold button **"🎯 Pick My 5 Monday Practice"** → your 5 leads appear in the table, one per industry mix
3. **9:18-9:20 — scan each lead's hook opener.** it's tailored to that industry. you're reading it verbatim, first week no improv.
4. **9:20-9:45 — dial them 1 through 5, ~5 min per dial:**
   - click **"📍 Find + Dial →"** on each row → opens Google Maps → top result = your real prospect → grab the real phone → dial
   - if first Google Maps result doesn't match the business type perfectly, pick the next closest match and dial that
5. **log each outcome in the tracker immediately** after the call ends (before you dial the next one)
6. **9:45 — deep breath, water, stretch.** filming setup starts at 10:00 with sabino.

**Practice targets — NOT success targets:**
- Execute the opener verbatim on each of the 5
- Run at least 1 PCAT flow if ANY prospect engages past the opener
- Handle at least 1 objection with the scripts below
- Book a meeting if one happens — but NOT required. Zero meetings Monday is fine.

---

### Your 5 Monday Practice Leads — Live Call Sheet

✅ **GOOD NEWS:** the 50-lead call sheet is already pre-researched + live at the top of this kit. Click **"🎯 Pick My 5 Monday Practice"** and it auto-picks one from each of 5 industries (barbershop, salon, nail, med spa, detailer).

The 5 entries below are **PATTERN REFERENCES** — they show what the industry-specific opener looks like, what pain signals to expect, what to do if they engage. Memorize the hook for each industry. Your live leads will match these patterns.

#### PRACTICE DIAL 1 — Barbershop, Mid-City

| Field | Value |
|---|---|
| **Business Name** | (pulled from live call sheet — see button above) |
| **Area** | Mid-City / Pico-Fairfax (zip 90019) |
| **Phone** | google maps verify (10 sec — "Find + Dial" link on call sheet) |
| **Industry** | Barbershop |
| **Owner Name** | guess from IG bio first — if not findable, ask gatekeeper |
| **Pain Signal** | IG has not posted in 30+ days despite 50-150 reviews |

**Hook opener to use (practice this before dial):**
> "Hey [owner name if known, otherwise 'is the owner around']? Hi, [name], this is Jessica from Rivven. I'll be quick — I was on your shop's google profile and I noticed your IG hasn't been posted to in over a month. You've got the talent on the reviews side — I work with a couple other LA barbershops who had the same thing and we fixed it in a week. Not trying to sell you anything — just wanted to ask: what do you currently have in place for content right now?"

**Pivot if they engage:** run the full PCAT (section 7 below).
**Pivot if they say "not interested":** use soft-no handling (section 8 below).

---

#### PRACTICE DIAL 2 — Hair Salon, Silver Lake

| Field | Value |
|---|---|
| **Business Name** | (pulled from live call sheet — see button above) |
| **Area** | Silver Lake / Echo Park (Sunset Blvd corridor) |
| **Phone** | google maps verify (10 sec — "Find + Dial" link on call sheet) |
| **Industry** | Hair salon |
| **Owner Name** | [usually the stylist — check "Meet the team" or IG] |
| **Pain Signal** | No online booking visible on website — "call to book only" |

**Hook opener:**
> "Hey [owner], Jessica from Rivven. Quick question — I was just on your site and I couldn't find a way to actually book online. Are clients calling in during off-hours and missing you?"

**Why this opener works:** assumes the pain, asks them to confirm or correct. they either say "yeah we lose a lot" (PAIN CONFIRMED) or "nope, we're fine" (not a fit, move on).

---

#### PRACTICE DIAL 3 — Mobile Auto Detailing, Inglewood/South Bay

| Field | Value |
|---|---|
| **Business Name** | (pulled from live call sheet — see button above) |
| **Area** | Inglewood / Hawthorne / South Bay |
| **Phone** | google maps verify (detailers: cell # often in IG bio) |
| **Industry** | Mobile auto detailing |
| **Owner Name** | Usually in IG bio — "Owner/Detailer: [first name]" |
| **Pain Signal** | Zero website, running entire business off IG DMs |

**Hook opener (this is a Tier B website pitch — your specialty):**
> "Yo, Jessica from Rivven — your IG is clean, the work speaks for itself. But I noticed you don't have a website. Reason behind that?"

**Why this works:** this is sabino's proven no-website opener. verbatim. it converted 2-3 websites for him personally. the question lets THEM name the reason — and 90% of the time the reason is "never got around to it" which opens the door to your pitch.

**If they engage:** pitch the website ($500-800 one-time build, 7-14 days, they own it). if it's a yes, escalate to sabino for the close call.

---

#### PRACTICE DIAL 4 — Med Spa, K-Town / Mid-Wilshire

| Field | Value |
|---|---|
| **Business Name** | (pulled from live call sheet — see button above) |
| **Area** | Koreatown / Mid-Wilshire |
| **Phone** | google maps verify (10 sec — "Find + Dial" link on call sheet) |
| **Industry** | Med spa (botox, filler, laser) |
| **Owner Name** | guess from IG bio or "Meet the Team" page |
| **Pain Signal** | No visible ad presence + high review count but low post frequency on IG |

**Hook opener:**
> "Hey [owner name], Jessica from Rivven. I was on your google and your reviews are legit — 4.8 with over 100 reviews. But you're not running ads, and your IG posts are weekly at best. What's the reason behind that? You're sitting on a goldmine you're not promoting."

**Why this works:** flattery + specific observation + direct question. med spa owners are usually aware of ads as a channel and have the budget for it. pain point = they know they SHOULD be running ads but haven't figured out who to trust.

---

#### PRACTICE DIAL 5 — Nail Salon, Arts District / DTLA

| Field | Value |
|---|---|
| **Business Name** | (pulled from live call sheet — see button above) |
| **Area** | Arts District / DTLA (zip 90013, 90014, 90021) |
| **Phone** | google maps verify (10 sec — "Find + Dial" link on call sheet) |
| **Industry** | Nail salon |
| **Owner Name** | guess from IG bio or ask gatekeeper |
| **Pain Signal** | Limited Google Business Profile (missing hours, photos, or service list) OR basic Squarespace site with no booking |

**Hook opener:**
> "Hi, is the owner around? Hi [name], Jessica from Rivven. I'll be quick — I pulled up your google profile and noticed it's missing [hours / service list / recent photos]. I work with a couple other nail salons in LA and that one fix alone usually pulls in 15-20% more walk-ins. Just wanted to ask — is that something you've been meaning to fix or did it just slip?"

**Why this works:** "just slip" gives them a face-saving reason to admit they haven't dealt with it. most will say "yeah we've been meaning to" — that's your cue to pivot into the pitch.

---

### Post-Practice Debrief (9:45 AM — 1 min)

after your 5th dial, take 60 seconds and fill in:
1. which opener felt most natural?
2. which prospect got furthest into the conversation?
3. was there an objection you struggled with?
4. what's ONE thing you want to try differently tomorrow?

drop this in discord `#jessica-brief` before you shift to filming prep:
```
🎯 PRACTICE DIALS DONE — 5/5
Most natural opener: [#X]
Furthest convo: [#X — got to PCAT / got to close / they said X]
Struggled with: [specific objection or moment]
Tomorrow i'll try: [one thing]
```

sabino reviews this before you start Tuesday. one of the highest-leverage 60 seconds of your week.

---

### Tuesday-Friday — Daily Power Block Structure (9:00am-1:30pm window)

| time | activity |
|---|---|
| 8:40–9:00 | **priming ritual (off-clock, section 3)** |
| 9:00–9:15 | IG morning block — post scheduled, reply to overnight DMs |
| 9:15–9:30 | prep — water, scripts open, first 3 leads reviewed |
| 9:30–12:30 | **PRIMARY POWER BLOCK** (3 hours, 15-18 dials target) |
| 12:30–12:45 | IG midday — 1 story, engage 10 target accounts, DMs |
| 12:45–1:00 | follow-up emails, book confirmed meetings in calendar, admin |
| 1:00–1:20 | tracker log, EOD discord post, handoff async |
| 1:20–1:30 | buffer — toggl off, close tabs |
| 1:30 | leave for work |

**do not dial before 9 am local time** (rude, hung up on).
**do not dial after 1:30 pm your time** (your workday ends — consistent).

### Target Pace

| day | dials | notes |
|-----|-------|-------|
| Mon | 5 (practice) | warm-ups, no book pressure |
| Tue | 15–18 | first real dial day, 3-hr power block |
| Wed | 15–18 | aim for higher connect rate (experience compounds) |
| Thu | 15–18 | Thursday often highest book day in LA (owners less reactive) |
| Fri | 10–12 | EOW review, lighter pace, weekly huddle prep |
| **total** | **60+ dials** | achievable in ~12 dial-hours across the week |

**math:** 3-hour power block × 5 dials/hour × 4 days = 60 real dials + 5 Monday practice = 65 total.

---

### Per-Call Flow (every single dial)

1. pick the next lead on the sheet
2. **10-second scan:** read the pain signal note so you know the hook
3. **stand up. smile. dial.**
4. **opener:** read verbatim (first week — no improv)
5. **after opener:** shut up. let them respond. DON'T fill silence.
6. **PCAT flow** if they engage — run pain → consequence → alternatives → transformation
7. **when objection hits:** AGREE first, then redirect (see section 8)
8. **close:** "tuesday at 2, or thursday at 11 — which is better?"
9. hang up
10. **90 seconds max** to log outcome in tracker before next dial
11. stand up, sip water, reset body language, next call

---

### Handling Every Call Outcome

**BOOKED:**
- log outcome: "Meeting booked"
- add to `Meetings_Booked_Week1.xlsx` in Drive
- DM sabino immediately: `"BOOKED — [business] — [day/time] — owner [name]"`
- send calendar invite from jessicasolares98@gmail.com with sabino + prospect (template in section 7)

**HARD NO** (see section 8 for how to tell):
- log: "Hard no — [reason if given]"
- no follow-up ever
- move on, next call

**SOFT NO** (see section 8):
- log: "Soft no — [reason + callback date]"
- set tracker reminder for that date
- send templated follow-up email within 1 hour (template section 7)

**VOICEMAIL:**
- leave short VM script (section 7)
- log: "Voicemail left"
- follow up 48 hours later, then move on if no response

**NO ANSWER / DIDN'T PICK UP:**
- log: "No answer"
- try again 24h later ONCE
- if still no answer, mark "No answer x2" and move on

**WRONG NUMBER / BUSINESS CLOSED:**
- log: "Bad number" or "Closed"
- flag the row red in the sheet
- DM sabino for a replacement

**GATEKEEPER (employee, not owner):**
- use gatekeeper script (section 7)
- get owner's name + best callback time
- log: "Gatekeeper — owner is [name] — best time [XYZ]"
- try again at recommended time

---

### Before EOD (1:00-1:20pm)

- [ ] every call logged (no blanks in outcome column)
- [ ] booked meetings on sabino's calendar
- [ ] discord EOD post in `#jessica-brief`:
  ```
  📋 EOD Day X
  Dials: XX
  Connects: X
  Pitches (ran PCAT): X
  Booked: X
  Voicemails: X
  Soft Nos: X | Hard Nos: X
  IG posts/stories: X
  Best moment: [one thing that went right]
  Hardest moment: [one thing you want help with]
  Tomorrow: [meetings, blockers]
  ```
- [ ] toggl stopped

---

## 6. WORKSTREAM C — rivven.ai Instagram (Daily)

### What You Own
- daily posting (1 feed post Mon–Fri)
- daily stories (2–3/day)
- replying to DMs + comments within 4 hrs during your 9-1:30 window
- flagging warm leads to sabino
- engaging with 10 target accounts per day

### What Sabino Owns
- creating all content (posts + captions written by sabino)
- approving anything unusual before it goes live
- handling anyone who wants to BUY (you hand them off)

### Daily Flow (~30 min/day, baked into the 9am-1:30pm window)

**9:00–9:15 AM — Morning IG block:**

1. open @rivven.ai on your phone
2. sabino will have dropped today's feed post + caption in a discord message tagged `@jessica-content` by 8am
3. **step-by-step:**
   - open instagram → tap the + icon → select "post" → pick today's image/video from camera roll
   - paste today's caption (copy from the discord drop)
   - add the hashtag stack (below, copy-paste):
     ```
     #aiagency #entrepreneur #smma #aiautomation #rivven #businessowner #aitools
     ```
   - tap share
4. reshare today's post to stories with 1-line caption ("new one up ↓" or similar — sabino drops this line in the discord too)
5. check DMs from overnight — reply to everything that's not spam
6. check comments on yesterday's post — reply to everything positive ("thanks!" "appreciate you!" "DM me" as appropriate)

**12:30–12:45 PM — Midday block:**

1. post 1 story (sabino drops a story asset in discord — BTS photo, quote card, clip, reshare)
2. engage with 10 target accounts — use the target list below
3. check DMs one more time before logging off

**Target accounts (engage with these DAILY — like and comment on their latest post):**

> [SABINO TO FILL Sunday 9pm — i will drop a list of 15-20 target IG accounts in discord. mix of:
> - 5 local biz prospects (barbers, salons, detailers)
> - 5 agency/founder accounts (peers we want to build rapport with)
> - 5 content creator accounts (sales/AI/entrepreneur niche)
> - 3-5 aspirational/big accounts (hormozi, tate, etc. — commenting on their posts puts us in front of their audience)]

**Engagement rules:**
- comment must be SUBSTANTIVE — 5+ words that add value
- NEVER comment "🔥🔥🔥" or "great post!" — lazy, ignored by algo
- GOOD examples:
  - "the 'stop selling AI, start selling outcomes' thing is exactly what most people miss"
  - "fresh photos every month is the move — i've seen one barber go from 40 to 80 bookings just from this"
- BAD examples:
  - "love this!"
  - "100%"
  - any emoji-only reply

### Warm Lead Flag Protocol

any DM that asks about rivven's services = warm lead. flag it:
1. screenshot the DM
2. DM sabino in discord: `"WARM LEAD — IG @[handle] — [1-line summary of what they asked]"`
3. reply to the prospect within 4 hrs using this exact template:

   > "Hey! Super glad you reached out. Sabino runs new client onboarding directly — he's got a 15-min slot open this week and he'll walk you through exactly how we'd approach [what they asked about]. His calendar → [sabino drops his calendly link in Bitwarden]. Tag me if anything breaks."

4. log in tracker under "warm_inbound" row

### Billable Time
- morning block: 15 min
- midday block: 15 min
- reactive throughout: ~15 min/day
- **total: ~45 min/day × 5 = 3.75 hrs/week**

---

## 7. SCRIPTS + TEMPLATES (everything verbatim, copy-paste ready)

### OPENER — use verbatim first week

> "Hey — is this [owner name]? Hi, [first name], this is Jessica from Rivven. I'll be quick — I'm calling because I was on your [business type]'s Google profile and noticed [specific pain signal from the sheet]. I work with a couple other [same business type] in LA who had the exact same thing and we fixed it in a week. Not trying to sell you anything on this call — I just wanted to ask: what do you currently have in place for [pain area]?"

### OPENER — IF NO OWNER NAME AVAILABLE

> "Hey — is the owner of [business name] available? Hi, this is Jessica from Rivven. I'll be quick — I was on your [business type]'s Google profile and noticed [pain signal]..." *(same flow from there)*

### PCAT FLOW (after opener — if they engage)

> **P — Pain:** "So what's happening right now with [pain area]? Like when you get someone who wants to [do the thing], what's that process look like?"
> *(let them talk. take notes. don't interrupt.)*
>
> **C — Consequences:** "Got it. And when that happens, what does it cost you? Are you losing customers? Time?"
> *(let them talk. quantify if possible.)*
>
> **A — Alternatives:** "Have you tried anything to fix it? What's been your experience with [X]?"
> *(find out what they've tried.)*
>
> **T — Transformation:** "Okay. So what would it look like if [pain] was just... gone? Like if new customers were booking themselves on autopilot. What would that do for you?"
> *(paint the picture. this sells the meeting.)*

### THE CLOSE (book the meeting)

> "Cool — here's what i'd do. Rather than try to explain everything over the phone, let me get you on a quick 15-min video call with Sabino — he runs Rivven. He'll do a free audit of your [thing], show you exactly what's leaking, and tell you if we can help or if you just need to fix [small thing] yourself. Either way you'll walk away with a game plan. Tuesday at 2pm, or Thursday at 11am — which works better for you?"

**hard rules:** always 2 options, never open-ended. always 15 min. always "free audit." always "Sabino, he runs Rivven" (social proof).

### VOICEMAIL (under 20 sec)

> "Hey [owner name], this is Jessica from Rivven. Saw your [business] online and I've got a quick idea that could pull you more [customers/revenue] — takes about 15 minutes. My number is [your number] — give me a call back this week or I'll try again Thursday. Thanks!"

### GATEKEEPER SCRIPT

> "Hey, is [owner name] around? No worries. Can you tell me the best time to catch them? ... And you said their name is [X]? Great, i'll try back at [time]. Thank you!"

**never pitch to employees. get name + time + leave.**

### CALENDAR INVITE TEMPLATE (after booking)

**Subject:** Rivven audit call w/ Sabino — [business name]

**Invitees:** sabino@rivven.ai + prospect's email

**Invite body:**
> Hey [prospect name],
>
> Great talking just now. Confirming your 15-min call with Sabino on [day] at [time] Pacific.
>
> He'll pull your google profile + website + competitor landscape before the call and walk you through exactly what he sees. Come with any questions — no agenda, just a real audit.
>
> Link to join: [zoom/meet link — sabino to provide calendly default]
>
> See you [day].
>
> Jessica | Rivven | jessicasolares98@gmail.com

### FOLLOW-UP EMAIL — SOFT NO ("send me info")

**Subject:** Quick recap — Rivven + [business name]

> Hey [owner name],
>
> Great talking earlier. Quick recap — we help LA [business type]s like yours fix [the pain] with:
>
> - [specific service 1]
> - [specific service 2]
> - [specific service 3]
>
> Sabino's calendar is open for a free 15-min audit next week. Here's his link: [calendly URL]
>
> Talk soon,
> Jessica
> Rivven
> jessicasolares98@gmail.com | [phone]

### IG DM — WARM LEAD HANDOFF

> "Hey! Super glad you reached out. Sabino runs new client onboarding directly — he's got a 15-min slot open this week and he'll walk you through exactly how we'd approach [what they asked about]. His calendar → [calendly link]. Tag me if anything breaks."

---

## 8. HARD NO vs SOFT NO — The Difference (and how to respond to each)

**this is the most important skill in cold calling.** 80% of the revenue you generate comes from correctly identifying a soft no and converting it. 80% of the time you waste comes from chasing hard nos that were always going to be nos.

### HARD NO — The Signs

a hard no is FINAL. move on, never call back.

| signal | what it sounds like |
|--------|---------------------|
| Terse tone | "Not interested." click. |
| Angry/hostile | "Stop calling me. Take me off your list." |
| Blocking language | "We're never changing providers. Don't call back." |
| Explicit opt-out | "Remove me from your list." |
| Named a real commitment | "I signed a 12-month contract with [competitor] last week." |
| Short + final | "Nope." (then silence or hangup) |
| Cursed at you | straightforward — you're done |

### HARD NO — How to Respond

**verbatim script:**

> "Totally understand. Appreciate your time — won't bug you again. Take care."

then:
1. HANG UP within 10 seconds
2. Log in tracker: "Hard no — [reason if given]" + flag as DO NOT CONTACT
3. Remove from any future callback list
4. Move on within 60 seconds

**DO NOT:**
- Try to re-pitch after a hard no (makes you look desperate, ruins rep)
- Apologize excessively (makes it weird)
- Send a follow-up email (you were told no, respect it)
- Take it personally (it's data, not identity — priming block reminds you)

---

### SOFT NO — The Signs

a soft no is NOT final. it's usually code for "i don't understand why i'd say yes yet" or "not right now." probe it.

| signal | what it sounds like |
|--------|---------------------|
| Engaged for 30+ seconds before declining | they listened — that's half the battle |
| Named a specific reason | "We don't have the budget right now" / "Already working with my cousin" |
| Asked questions back | "Who's this? What do you do? How does it work?" |
| Future-leaning | "Maybe later" / "Let me think" / "Call me in a month" |
| Deflected not blocked | "Send me an email" / "Can you text me?" |
| Tone stayed friendly even in decline | laughed, chatted, said "no but thanks" |
| Gave you a specific follow-up window | "Call back in two weeks" |
| Said "we're doing fine" or "we've got someone" without emotion | probable softness — dig 1 layer deeper |

### SOFT NO — How to Respond (using sabino's close chain)

the rule: **always ask ONE more question before accepting a no.** you'd be shocked how many soft nos flip when you probe them gently.

**verbatim response templates by reason:**

**IF they say "we already have someone":**
> "Totally fair — i'm not trying to replace anyone, just adding value. what's the one thing they're NOT doing that you wish they would?"

**IF they say "not interested":**
> "Totally fair. just curious — is it cuz you've tried stuff before and it didn't work, or is it more about timing?"

**IF they say "too expensive" (before you even quoted):**
> "i haven't even said a price yet — why do you think it'd be expensive?"

**IF they say "too expensive" (after you quoted):**
> "Hear you. compared to what though? what's it costing you to NOT fix [pain]? what's that leaking per month?"

**IF they say "i need to think about it":**
> "100%. what specifically? let's talk it through now — faster that way."

**IF they say "send me more info":**
> "i'd rather just show you — it's 15 minutes on a zoom. Tuesday 2 or Thursday 11?"

**IF they say "call me back in a month":**
> "Sure — quick q though: what changes in a month? if you tell me the thing that's gotta shift, i can flag you when it happens."

**IF they say "my nephew is building my site" or "family member does it":**
> "Love that. what are you imagining for it? if they're building you something solid, you might not need me — but if they're stuck or it's been taking a while, that's where i tend to help."

**IF they say "things are tight" or "bad timing":**
> "Hear you. timing is usually code for something else — is it cashflow, bandwidth, or just not a priority yet?"

**IF they say "we're doing fine":**
> "That's great — means you have cashflow to scale. what would 'better than fine' actually look like for you?"

**IF they say "we don't need more customers":**
> "Rare — most owners would kill for that. is it a capacity thing or an actual saturation thing?"

### How to know if you flipped a soft no into a yes

three signals:
1. **they ask about price or timeline** — they're mentally buying
2. **they tell you a detail about their business you didn't ask for** — they're opening up
3. **they ask YOU a qualifying question** — "how does the payment work?" / "what's the timeline look like?"

the moment any of these happen: move straight to close. "cool — let me just get you on a 15-min call with sabino, he runs rivven. tuesday 2 or thursday 11?"

### If you handle a soft no and they STILL say no

that's fine. one probe, one reframe, accept the no gracefully.

**verbatim:**
> "All good — appreciate you giving me the real answer. mind if i send a quick text if i come across something specifically for [their pain]? no pressure, just value."

if they say yes: log "soft no — permission to re-contact" + calendar 30-day follow-up.
if they say no: hard no, move on.

---

## 9. TOOLS (quick reference)

| tool | used for | where to log in |
|------|---------|-------|
| Google Sheet (call sheet) | pick leads, log outcomes | sabino shares Drive link in discord monday 9am |
| Phone / Google Voice | dialing | your phone |
| Google Drive | content, scripts, trackers | sabino shares folder link in discord |
| Google Calendar | book meetings on sabino's cal | shared with you via gmail |
| Gmail (jessicasolares98@gmail.com or jessicasolares98@gmail.com) | follow-up emails | sabino emails you credentials |
| Toggl | billing (15-min granularity) | tracker.toggl.com (sign up yourself, sabino invites to workspace) |
| Discord | comms + EOD | discord.com (sabino drops invite link in IG DM before monday) |
| Instagram (@rivven.ai) | posting + DMs + engagement | sabino shares via Bitwarden |
| CapCut / iPhone Camera | filming monday | your phone |
| Bitwarden | shared passwords | bitwarden.com — sabino invites you |

**Phone Setup:**
- **option A (week 1):** use your personal cell → fastest to start
- **option B (recommended by wk 2):** google voice number → rivven # shows up, keeps your personal private. 15 min setup.
- **option C (week 3+):** openphone/dialpad w/ auto-dialing — not needed yet

---

## 10. QUESTIONS BEFORE YOU START

this is your space. ask anything. no question is too small. if you're not sure, ask BEFORE the call, not after you blow it.

suggested questions to bring to me:

- what's my pitch if someone asks "how much does this cost?" on the first call?
- how do i handle someone rude / yelling / cursing?
- what if i book a meeting and the client no-shows?
- can i use my own words for the opener or stick to the script?
- what if someone wants to hire us on the spot (skip the meeting)?
- how do i know when to give up on a lead vs. keep following up?
- what angles do you want me to push on the 5 videos monday?
- if the IG inbox blows up with random DMs, how do i prioritize?
- what time works best for you for the tuesday roleplay?
- is there a specific hype song you want in my priming stack?

**when to ask:**
- before 9 am monday: drop questions in `#jessica-brief`, i'll answer before you start
- during the week: ask live, i'll respond within 2 hrs during workday
- urgent mid-call: leave the call if needed, DM me, we'll figure it out

---

## 10.5 MILESTONES — Yours, Mine, Ours

you mentioned you like milestones. good. milestones turn grind into game. here are the ones we're both chasing, honest about what's committed vs what's on the path.

### YOUR PERSONAL MILESTONES (individual wins — tracked weekly)

| milestone | when | what happens |
|-----------|------|--------------|
| 🎯 First 5 practice dials logged | Monday Apr 20 EOD | day 1 done. you're officially in motion. |
| 📞 First discovery meeting booked | week 1-2 | $100 bonus if 5+ in a week, $250 if 10+. celebration post in #deals-closed. |
| 🎬 First video over 1K views organically | variable | no cash bonus (no vanity bonuses), but a public shout-out and a conversation about creator track within rivven. |
| 💰 First Tier B website close (Phase 3+, you earn commission) | typically week 4+ | $150-200 commission on the close. real money, real deal, you were the reason. |
| 📨 First inbound DM → paid client | any time | $300 bonus + this becomes a milestone in the company — the first client from content we built together. |
| 📅 4 straight weeks of meeting targets hit | month 2 | conversation about rate bump + expanded scope. no specific $ promised tonight — depends on cash flow + how hard you're pushing. |
| 👥 You onboard your first report (if Rivven has grown enough to hire #2) | month 6-12 IF we hit MRR gates | you transition from ops → team lead. real title, real team-lead compensation bump. tied to actual company revenue. |

**what i'm NOT promising:**
- specific dates for any milestone past week 4
- specific $ amounts for the "rate bump" or "team lead" tier until we're closer and can see cashflow
- that every milestone happens — some might take longer, some might shift, some might get replaced

**what i AM promising:**
- every milestone you hit gets celebrated publicly (in Discord #deals-closed + #daily-wins)
- every milestone you hit opens a conversation about scope + pay
- you get early visibility when the company hits its own milestones — you'll know before anyone else

### RIVVEN'S COMPANY MILESTONES (the big staircase — you're part of it)

these are the milestones I'm running toward. they're not yours in the sense that you "own" them, but you're part of the team that gets us there. when rivven hits them, you're in the room, you share in the upside, and the compensation conversation reopens every time.

| Rivven MRR | when | what it unlocks |
|------------|------|-----------------|
| $5K MRR | target: may-june 2026 | freight exit path starts. hire #2 conversation opens. your commission tier fully activates. |
| $10K MRR | target: july 2026 | freight quit. i go full-time. rivven becomes the only job for me. |
| $25K MRR | target: sept 2026 | real team forms. you're in the room for hiring decisions. |
| $50K MRR | target: nov-dec 2026 | dad's TRX milestone. whole team celebrates. shared win. |
| $100K MRR | target: march-may 2027 | enterprise phase. team of 5-8. you're likely leading a pod. |
| $1M MRR | target: aug 2029 - june 2030 | full family dream complete. team of 20+. you've been here since hire #1. |

**honest note on all of these:** these are TARGETS, not guarantees. timeline depends on how we execute + markets + close rates. but the direction is locked. we know where we're going. you're on the bus from day 1 — that's a position very few people on the team later will ever have.

**how to use these milestones:**
- check in on them weekly in Friday huddle
- when you feel stuck or demoralized, come back to this list
- when you hit a personal milestone, we PAUSE whatever else is happening and celebrate it (screen share, Discord voice, whatever it takes)
- when Rivven hits a company milestone, you get a real update — not a PR message, the real numbers

---

## 11. THE FAMILY MISSION (the WHY under everything)

i'm building this business to take care of my family. my dad's retiring to mexico and i'm buying him a truck — a 2027 ram TRX with a hennessey performance upgrade, about $150k of truck. he drives a nissan versa right now that he hates. my mom stays with him. my grandparents in mexico built the foundation our family is standing on and i'm the generation that's supposed to multiply it.

every discovery meeting you book moves that clock. every video that hits. every DM that converts. every "yes" puts real dollars into the fund that eventually buys my dad that truck, rebuilds my grandparents' house in mexico, and sets my grandpas up with real ventures of their own.

**here's the real frame — we're both stepping into something new.**

this isn't a side gig for you and it's not an outsourced task for me. we're both taking on a new lifestyle together. new responsibilities, new hours, new kind of work, new kind of focus. that applies to me too — i'm hiring my first person, learning how to lead, building systems that scale. we're BOTH in learn-and-execute mode.

the deal i'm offering: **new responsibilities → new compensation always follows.** not "maybe later," not "if you're lucky." that's a principle i'm committing to. as your scope grows, your pay grows. as rivven's revenue grows, you share in it. the exact numbers and timing depend on real cashflow — but the principle is locked.

what that means week 1: you're paid hourly + bonuses we both agreed on. what that means month 3: if you're running your own Tier B closes, you earn commission on top. what that means month 6-12: if rivven's hit revenue targets and you've earned it, we renegotiate. always upward, never sideways.

this is not a call center job. this is the first hire of a real company. the first hire sets the tone for everyone who comes after.

**the path forward is clear but honest:**
- **right now:** $22/hr contractor, scaling as you produce
- **once revenue supports it:** commission kicks in on your Tier B closes (typically week 4+ once you're dialing independently)
- **if week 1-4 go well + Rivven MRR grows:** path to team lead (you'd own + onboard the next hire). Not a promise of timeline — a real earnable path tied to our revenue.

**what i commit to now (in writing, starting monday):**
- $22/hr, paid weekly, friday for the week prior, no games
- meeting bonuses ($100 at 5+/wk, $250 at 10+/wk, $300 first DM→client)
- clear feedback every EOD — no guessing where you stand
- teach you everything i know, every week
- promote from within first when Rivven scales

**what i can't promise** (because we're new + revenue's in the build phase):
- specific month-by-month raises
- guaranteed team under you by date X
- exact income numbers (see the income projector above — honest math, not hype)

if week 1 goes well, week 2 gets easier. if it doesn't, we figure out what's breaking and fix it. that's the whole deal.

i'll pay you well, treat you right, and teach you everything i know. but i need you to bring your a-game.

**let's fucking go.**

— sabino

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## 12. SABINO SIDE — what i prep before monday

- [ ] sunday 6 pm: run lead pipeline → populate call sheet with 60–80 pre-qualified leads + mark your 5 Monday practice leads (verified phone numbers)
- [ ] sunday 7 pm: confirm final video scripts (section 4 has placeholders — i confirm or swap topics)
- [ ] sunday 8 pm: schedule week's IG posts + story assets, drop in a discord channel `@jessica-content`
- [ ] sunday 9 pm: drop the 15-20 target IG account list in discord
- [ ] sunday 9:30 pm: discord message to jessica: "everything's live. questions? see you 9am monday. priming block at 8:40 if you want to test it."
- [ ] monday 8:45 am: discord check-in — confirm she's online, confirm priming (if she tried it)
- [ ] monday 9:10 am: drop VERIFIED phone numbers for her 5 Monday practice leads in discord `#jessica-brief`
- [ ] monday 10:00-10:30 am: join filming session for script review + gear setup + first take coaching
- [ ] monday 1:30 pm: she logs off — i review her practice dials + video uploads on my time that afternoon
- [ ] tuesday 8:50 am: 10-min roleplay — i pretend to be a prospect, she runs the script
- [ ] each day during her 9-1:30 window: be available in discord within 30 min (async after 1:30)
- [ ] friday 12:30 pm: weekly huddle — review dials, videos, IG growth, tune for week 2 (fits before her 1:30 departure)